“Going back to 2008, we’ve been reminding people on Facebook to vote on Election Day and directing them to information on where to vote,” said Samidh Chakrabarti, who manages civic engagement products for Facebook. “This is the natural next step.”

Facebook, SnapChat, and Twitter are rocking voter registration.

The social media networks are part of a national voter registration campaign that has seen records set in numerous states since Facebook first started to nudge its users on Friday.

“Going back to 2008, we’ve been reminding people on Facebook to vote on Election Day and directing them to information on where to vote,” said Samidh Chakrabarti, who manages civic engagement products for Facebook. “This is the natural next step.”

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